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Black Friday Online Shopping Tips

Black Friday Online

Only during the weekend that runs from Thanksgiving through Cyber Monday can consumers purchase a 55” 4K Smart TV for under $300. For retailers, this weekend promises exponential sales growth. According to the National Retail Federation Holiday Headquarters (NRF), 69 percent of Americans – an estimated 164 million people – are expected to spend an average of $682 this year, up 4.0 percent from last year.

Take the stress out of shopping with the Thanksgiving Day, Black Friday, and Cyber Monday online shopping tips below. Additionally, these tips will help you find the best deals on the items you want, and ensure you do not become the victim of a scam while checking everything off your loved ones’ wish lists.

Start Early

Black Friday used to be a one-day event. These days, however, there’s no need to scour the Thanksgiving Day newspaper in search of the best deals. Not only do websites, such as, and leak ad scans early, most stores have sales leading up to the biggest shopping weekend of the year.

Ensure the Website is Secure

A “locked, green padlock” in front of the URL usually indicates that the website you are visiting is both secure, and has a valid encryption certificate. If HTTPS is not present, the website does not have a higher level of security that has been guaranteed by a known entity, and you should proceed with caution.

Set-Up an Antivirus Software

Antivirus software programs can provide you with the assurance and protection you need to do everything online, including shopping. If while visiting a website, the program sends you a warning via a pop-up, instructing you that the website you are about to visit is not safe; pay attention. You will have to permit pop-ups on your computer.

Create a Strong Password

Having a strong, unique password that would be nearly impossible for someone to guess for each of your online accounts, e-commerce accounts included is critically important. Google offers these tips for creating a strong password: use a combination of letters, numbers, and symbols; avoid personal information and common words; and do not reuse passwords.

Beware of Fake Order Confirmations

It’s not unusual to receive order confirmation and shipping notification emails for each order placed online. What is unusual is receiving an email asking you to ‘confirm’ an e-commerce order or package shipment. No matter how legitimate the email may look, please resist the urge to click on the included link or open any attachments. A real order confirmation email will never ask you to confirm your recent online order or ask you to reenter your credit card information.

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