It may be cliché, but you better believe it: “You never get a second chance to make a good first impression.” This quote from Will Rogers is even more meaningful in today’s digital age of websites, mobile apps and social media networks than it ever was before. Like it or not, what you say and do on your website, will have an impact on how well your current and prospective clientele perceives your organization. Simply stated; your website’s first impression merely sets the tone for what your clientele will expect from your organization both now and in the future.
According to a research study, which was conducted at Missouri University of Science and Technology in 2012, it takes online visitors less than two-tenths of a second to form their first impression on your organization. So, if you’ve got just two-tenths of a second to make a first impression, how good are your chances?
This is probably one of the most important questions you can ask yourself in determining whether or not your website makes a good first impression. However, before you pick up the phone to call your website’s designer, here are a few things you should first consider:
Make it Authentic
Your website may be chock-full of bells and whistles but it should still have a clean layout, fast load times, ease of navigation and be free of popups. This list is practically endless, but if you’re attempting to be flashy without paying much attention to authenticity, you may not be making a very good first impression on those that visit your website.
If they can’t trust your organization, or your product, they won’t be coming back. Who will they take their business to then? Your competitor! This is why it pays to be 100% authentic.
Keep Content Fresh
Replacing outdated information with new content can provide your website with a fresh look that meets the requirements of Google as well as many other major search engines. Broken links, outdated information and thin or low-quality content is out while relevant and fresh content is in and meets the ever changing requirements of Google’s Panda algorithm. When someone visits your site they should be able to trust that the content awaiting them is fresh and free from error. Nobody wants to read content that belongs in the Stone Age.
Engage Your Visitors
Don’t make your site just about you. Engage those that visit your website, no matter the reason, by allowing them to create their own profiles. Engaging your visitors by encouraging open communication via a forum atmosphere is the key to making a good first impression in the digital age.
An online forum provides a buzz-worthy avenue that you can use to feature your latest products and services, to discuss the inner workings of your organization, to host promotions and contests and so much more.