Hailed as the “king of social engagement,” according to Forrester, Instagram has recently introduced a suite of business services designed to open a world of opportunity for businesses both small and large. Businesses wanting to be recognized as such on Instagram are provided with a business profile, insights, and the ability to promote – all of which are critical for brand exposure and communication with potential new clients.
First, with a free business profile, you can choose how you would like to connect with potential new customers: call, text, or email with a tap of the contact button. An Instagram for Business profile can also drive people to your website. Business profiles also unlock access to insights and the ability to promote your brand in such a way that it becomes relatable and encourages personalized engagement for your customers.
Insights on Instagram give you actionable information about who your followers are and which posts resonate better than others – all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content, including Instagram Stories.
Ability to Promote
The ability to promote lets you turn well-performing posts into ads right within the app – helping you connect with even more clients. Simply pick a post you’ve already shared on Instagram or Facebook and add a button encouraging people to take action. It’s your “call to action!” You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for a specified duration of time.
With these new business tools on Instagram, the future of Social Media has arrived and with it, endless possibilities to grow your customer base! Are you ready? Learn how to set up and manage your business profile, access insights, and promote posts on your iOS or Android capable device by contacting Lifestyles Media Group, LLC. today at: (602) 252-4601 or firstname.lastname@example.org.